Keep bots out of your ad platforms and reports
Link previews in WhatsApp and Facebook, SEO crawlers and automated browsers all load your pages. If their page views reach the ad platform, it learns from an audience that never buys.
Illustration of the event flow
What you get
Recognised on arrival
Known crawlers (Googlebot, bingbot, AhrefsBot, GPTBot…), link previews (facebookexternalhit, WhatsApp), monitors and headless browsers are flagged from the user agent.
Visible, not silently dropped
Flagged events stay in the debugger with the bot's name; each destination shows “bot traffic” as the reason it was not sent.
Clean reports
Bot sessions are excluded from the funnel, conversion rate and channels in Analytics.
People are safe
Facebook and Instagram in-app browsers, Android and iPhone browsers are never flagged.
Set up in minutes
- 1Nothing to set up: it applies to every browser event.
Questions
Are server events checked?+
No. Server events come from your own backend with a secret key, so they are trusted.