See ad spend against real orders: ROAS, cost per order, funnel and profit
Ad platforms grade their own homework. Trakero counts your real orders once, subtracts refunds and refused COD parcels, and puts them next to what you spent.
Illustration of the event flow
What you get
Net revenue, not claimed revenue
Revenue from your own orders, minus refunds and cancellations, in your store's currency and time zone.
Spend from every platform
Meta spend, impressions, clicks and reported purchases sync every 6 hours. Google, TikTok and others import by CSV or by hand.
Funnel
Sessions → product views → cart → checkout → orders, with the share kept at each step.
Channels and campaigns
Last-touch channel from the ad click id or UTM; campaigns line up when ads carry utm_campaign.
Platform claims vs reality
Meta's reported purchases next to the orders your store actually recorded from Meta clicks.
Profit estimate
Enter your gross margin; profit = net revenue × margin − ad spend.
Set up in minutes
- 1Open Analytics.
- 2Connect your Meta ad account with an ads_read token, or import spend by CSV.
- 3Set your gross margin to see profit.
Questions
Why is Meta's purchase count higher?+
Meta also counts view-through and cross-device conversions with its own windows; Trakero counts orders with a last click from Meta ads. Both are useful; a large gap is worth investigating.
Which attribution model is used?+
Last touch: the last ad click or UTM captured before the order.