Tracking that holds up, explained plainly
Each guide cites the platform documentation it relies on, with the date we last checked it.
What server-side tracking is (and what it is not)
A plain explanation of browser pixels, server-side events, first-party domains and consent, for store owners deciding whether they need it.
Meta Pixel + Conversions API deduplication, explained
Exactly which fields Meta matches to drop duplicate Pixel and CAPI events, the 48-hour window, and the four mistakes that cause double counting.
Formatting Bangladeshi phone numbers for Meta and Google matching
How to turn 01712-345678, ০১৭১২৩৪৫৬৭৮ or +880 1712 345678 into the exact format Meta and Google hash and match on, and why the two platforms differ.
Tracking purchases for cash-on-delivery stores
When should a COD order count as a purchase for Meta and GA4: placed, confirmed or delivered? Trade-offs, refunds and cancellations, and how to keep one order counted once.
GA4 Measurement Protocol: the limits that silently drop your events
Payload limits, the 72-hour rule, session stitching with client_id and session_id, and why GA4 returns 2xx for invalid events.