LinkedIn Conversions API: server-side conversions for LinkedIn ads
B2B buyers research at work and buy later. Send the conversion from your server with the LinkedIn click id and hashed work email, and LinkedIn can credit the campaign that started it.
Illustration of the event flow
What you get
Your conversion rules
Each event goes to the Conversions API conversion you choose in Campaign Manager (purchase, lead, sign-up, cart, checkout), within LinkedIn's 90-day window.
Every identifier LinkedIn accepts
Hashed email, the li_fat_id first-party click id, and the shopper's IP address.
Counted once
The Insight Tag (loaded under Browser tags) and the server send the same event id, so LinkedIn keeps one.
Non-expiring token
Campaign Manager generates a Conversions API token that does not expire; no developer app is needed.
Where browser-only tracking loses the sale
Pick a situation your shoppers are in and watch one order take both paths.
A shopper from your Facebook ad places an order.
Illustration of what happens on shoppers' devices, not a measurement.
Set up in minutes
- 1Campaign Manager → Measurement → Conversion tracking: create a conversion with the Conversions API data source and associate it with your campaigns.
- 2Generate the Conversions API access token for the ad account.
- 3Add the LinkedIn destination in Trakero with the conversion ids.
Questions
Why is my conversion not in reports?+
LinkedIn only attributes conversions to campaigns associated with that conversion rule; check the association in Campaign Manager.
Platform rules from LinkedIn: Conversions API.