Add Microsoft Clarity heatmaps and recordings from one snippet
Clarity shows where shoppers hesitate. Trakero loads it only when analytics consent allows, passes the consent state, and marks add to cart, checkout and purchase as Clarity events.
Illustration of the event flow
What you get
Consent handled
Clarity's consentv2 is called with the shopper's ad and analytics consent; with analytics denied Clarity is not loaded.
Your events in recordings
Every Trakero event except page views is sent as a Clarity event, so you can filter recordings to people who reached checkout.
Where browser-only tracking loses the sale
Pick a situation your shoppers are in and watch one order take both paths.
A shopper from your Facebook ad places an order.
Illustration of what happens on shoppers' devices, not a measurement.
Set up in minutes
- 1Create a free project at clarity.microsoft.com and copy its project id.
- 2Add it under Browser tags in Trakero.
Questions
Is customer data recorded?+
Clarity masks inputs, numbers and email addresses by default. Trakero sends Clarity only event names, never customer details.
Platform rules from Microsoft Clarity client API.