Pinterest Conversions API: server-side conversions for Pinterest ads
Pinterest shoppers often buy later on another device. The server copy of each order carries the _epik click id and hashed email, so Pinterest can still connect it to the Pin.
Illustration of the event flow
What you get
Pinterest's rules
Values are sent as the pre-tax, pre-shipping total, as Pinterest asks; test events go to Pinterest's sandbox.
Per-event results
Pinterest can reject one event inside a successful request; Trakero records that rejection with its reason.
Where browser-only tracking loses the sale
Pick a situation your shoppers are in and watch one order take both paths.
A shopper from your Facebook ad places an order.
Illustration of what happens on shoppers' devices, not a measurement.
Set up in minutes
- 1Pinterest Ads → Conversions: generate a conversion access token and note the ad account id.
- 2Add the Pinterest destination in Trakero.
- 3Optionally add the Pinterest Tag under Browser tags.
Questions
What is _epik?+
Pinterest's click id: it arrives as epik in the landing URL and is kept in the _epik cookie; Trakero sends it as click_id.
Platform rules from Pinterest: Conversions API.